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MOCEAN

Your car subscription, your terms, your freedom.

Do we still need to own a car?

We are in the midst of a mobility transition, and that means cars are evolving faster than ever before.

The state-of-the-art model you've just bought will be obsolete tomorrow. From this perspective, it makes little sense to own a car.

That's why we developed MOCEAN. A fully digital experience that allows customers to subscribe to their Hyundai on a monthly or annual basis at a fixed rate, so they can always drive the latest model, customised to their needs - without the commitment of car ownership.

MOCEAN in a nutshell:

  • Simplicity in a car subscription. 

    Subscribe to a Hyundai vehicle for as little as 3 months, or up to 24 months*. One all-inclusive monthly fee covers insurance, maintenance, road tax, and repairs, offering a hassle-free experience. 

  • Organise a Hyundai from your smatphone. 

    Sign up online, choose your car and plan, and get it delivered to your home within weeks* - or pick it up from a local Hyundai dealer, the choice is yours.

  • Contracts that match modern lifestyles.

    Need a change? Customers can exchange their car every six months to suit their lifestyle. MOCEAN subscriptions can be cancelled at any time, with just one month's notice**.

  • * Not available in every territory. Please see terms and conditions for more information.
  • ** Early cancellation subject to fee. See terms and conditions for details.

The future of car ownership is flexible.

A man places multiple backpacks into the trunk of a Hyundai car with bags already inside, while a child on a bike rides past in the background on a sunny day.

Adiós to loans, financing and debt.

 

Traditional car ownership, with its long-term financial commitments and inflexibility, is no longer suitable for everyone. Urbanisation, changing lifestyles and environmental concerns have led to a shift towards more sustainable and adaptable mobility solutions.

We developed MOCEAN to solve these challenges. Many potential drivers, especially younger generations and urban consumers, want the benefits of driving a vehicle without the financial burdens associated with owning it.

These customers value flexibility, ease of use and the ability to customise their vehicle choice to suit their changing circumstances. MOCEAN make this possible for them.

At Hyundai, we believe in flexibility and convenience.

 MOCEAN offers a smart way to experience the latest technology and drive new models, without the long-term commitment.
Liran Golan
Director of Mobility Services at Hyundai Connected Mobility GmbH
Three people stand conversing next to a parked red Hyundai SUV in a driveway surrounded by greenery. A bicycle is partially visible on the left side.

As the market grows, so do we.

The global car subscription market size reached approximately USD 6.65 billion in 2023 and is projected to grow at a compound annual growth rate CAGR [MS1]  of 28% from 2024 to 2032, reaching around USD 61.01 billion.

A man kneels and holds hands with a standing woman beside a Hyundai Ioniq 5 charging in a residential area.

Will subscription models disrupt the car market? Yes. Should car companies be afraid? No.

MOCEAN solves several key problems:

MOCEAN is our answer to the changing needs of modern consumers. We want to make access to vehicles easier, more flexible and more sustainable.

  • Financial Flexibility: Customers avoid the high upfront costs of purchasing a vehicle and the long-term commitment of traditional financing or leasing.
  • Convenience: The all-inclusive monthly fee covers all major costs, from insurance to maintenance, simplifying budgeting and eliminating unexpected expenses.
  • Adaptability: The option to switch vehicles more frequently allows customers to choose the right vehicle for their current needs, whether it's a compact car for city driving or an SUV for family trips.
  • Sustainability: By promoting the use of Hyundai’s range of electrified vehicles, MOCEAN supports environmental goals and reduces the carbon footprint of personal transportation.

Curious about who’s behind MOCEAN? Join, or partner with us to shape the future of driving.

 

MOCEAN is available in:

 

Germany Germany Spain Spain UK UK

 

France France
Italy Italy 

 

Want MOCEAN to come to your country?

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